Marketing Funnel Calculator

Calculate your marketing metrics bidirectionally - from impressions to conversions and back

⚠️ Too many values are pinned! The system is over-constrained. Please unpin some fields.

Funnel Configuration

Impressions
CTR (Click-Through Rate)
Ad Clicks = Impressions × CTR
Ad Clicks
Click Loss Rate
LP Clicks = Ad Clicks × (1 - Click Loss Rate)
Landing Page Clicks
CVR Landing Page
LP Conversions = LP Clicks × CVR
LP Conversions
CVR Consultation Calls
Consultation Calls = LP Conversions × CVR
Consultation Calls

Cost & KPIs

Budget (€)
CPM (Cost per Mille) - €
Budget = (Impressions / 1000) × CPM
CPC (Cost per Click) - €
Budget = Ad Clicks × CPC
CPL (Cost per Lead/BG) - €
Budget = BGs × CPL

Calculated Metrics

Effective CPM
€10.00
Effective CPC
€4.00
Effective CPL
€12.50